Rolls: Direction
Design
Animation
I was elated when Bialetti came to us wanting to make a big push in the American market. Not only do I appriciate the uniqueness of this product, but I use it myself everyday.
My role involved bringing L'Omino (Bialetti's little gentleman) into an American storyline. The look and workflow needed to ensure that each frame captured the essence of our message.
Collaborating closely with a talented team of animators, designers, and writers, I focused on blending compelling visuals with engaging narratives to create an impactful and memorable experience for our audience. From initial sketches to the final cut, every step was guided by a commitment to creativity, detail, and the goal of making our campaign stand out.
The final result was a fun culture clash of old world meets new with a fun retro tone from Bialetti’s own vaults. This project was a true testament to the power of teamwork and imagination, and I am proud to have contributed to its success.