Rolls: Direction
Design
Animation
It was decided early on to embrace the vibrant energy of youth mixed with the excitement of the unknown into the university's outreach efforts. My role was to craft engaging and playful narratives that would captivate prospective students and showcase the unique spirit of the campus.
The look was designed to make the admissions process informative while emitting a dream-like vision of the future.
Since this was going to need to be delivered in several different formats, the build was executed in both vertical and horizontal aspect ratios simultaneously.
This project was a compound exercise in both color theory and restraint. It was very sucessful in it’s creation of mystery that ultimately helped to build intrigue.